TOURISM DEVELOPMENT OPPORTUNITY FOR THE REGION. LABOUR MARKET SUPPORT IN THE IMERETI REGION.

IMPLEMENTATION PERIOD: 2015
STATUS: completed
SOURCE OF FINANCING: the Polish Aid development cooperation program of the Ministry of Foreign Affairs of the Republic of Poland
CO-FINANCING AMOUNT: PLN 174 880.00 (total project cost: PLN 202 480.00)
PROJECT PARTNERS: ProMotion Georgia, Kutaisi Info, Tourism and Reality

This project was a direct continuation of the activities started in 2014. It was created on the basis of a thorough diagnosis of the needs related to the development of local tourism in the region, carried out by employees of the ICAD Foundation. The growing number of tourists visiting this part of Georgia has so far met with insufficient skills to use the potential of the region and the promotion of local products by local people.

As part of the project, innovative activities were carried out to create new accommodation based on agritourism farms and to develop regional wineries, including by training their owners in the field of marketing and promotion of local products. Five farms and three wineries were trained in local marketing, customer service as well as preparation and promotion of their products; in total 30 people took part in the classes. Most of the houses and wineries trained in 2015 still continue to cooperate with the ICAD Foundation and a local partner as part of post-project activities.

The website www.visitkutaisi.com has also been expanded. The “Welcome to Kutaisi and Imereti” travel guide was designed, printed and distributed, and extensive promotion of the region in social media was combined with the creation of the Facebook page.